D.O.A. Fishing Lures
The unfair advantage.

Nature has always been my therapy in life.
Whether sitting on the beach looking for whatever appears, or hiking along a mountain stream, I have always been fascinated with the water and the life that spawns from its depths. My fishing career evolved rapidly after soaking a “red wiggler” or a shrimp or some other wiggly thing, to learning to fool my fishy target with a piece of plastic. The satisfaction I got from enticing my quarry is why I began D.O.A. Fishing Lures. Virtually all my lure designs come from years spent on the water. I consider this mandatory to develop a successful product. I also consider this the reason D.O.A. Fishing Lures has such a strong presence in the market. Here at D.O.A. we also pride ourselves in taking the time to talk to our customers about fishing and how to use our products correctly. Teaching anglers how to catch and handle fish so they may be released to fight yet another day is one of our mission statements. We have no problem with a fisherman taking home a nice fish dinner, but strongly promote catch & release because every fish that goes in the cooler is one you or your children will not catch in the future.


Mark Nichols
D.O.A. Fishing Lures